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pushd started with a question we kept asking: why is it so hard to find a bikini that actually makes your boobs look good?

we loved the look of a classic bikini, but could never find one that gave us the lift, shape and support we wanted without feeling overly structured. so, we decided to create it ourselves.

we’re perjeet & tianna, the founders of pushd. what started as a simple idea turned into nearly two years of custom padding, endless samples, fit testing and tiny adjustments. 2 years later, and we have finally created push-up swimwear that still looks and feels like the bikinis you actually want to wear.

we made the bikini we could never find: flattering, supportive and designed to give you that extra lift.